We created a campaign to launch three major brand products
into the American market for Zortrax, a manufacturer of 3D printers.
Internet spots were one of the campaign’s formats. We created a series of three advertisements.
Each of them was intended for a different target group, showed different 3D print applications
and a different brand product.
The spots were praised in competitions such as KTR,
Kreatura and the Berlin Fashion Film Festival.
peppermint
CATEGORIES: DIGITAL
ZORTRAX SPOTS
Sector: industry
Sector: consumer products
Sector: fashion and design
We created three worlds
which are a visual metaphor of a particular sector.
The Zortrax 3D printer is always in the centre like a ‘king’.
The spots are presented as master shots.
The shot begins with a close-up of the printer and slowly reveals a rich moving image
with an increasing number of interesting details. All the elements move with the same rhythm,
creating a music box effect. Symmetry, which emphasises the rhythmicality
and adds a technical dimension to the entire shot, is an additional visual asset.
The film set consisted of numerous items
printed in 3D on the Zortrax printer.