For the Łowicz brand, we have carried through the customer lottery (“WYGRAJ NA DŻEM DOBRY!”, EN: “WIN A GOOD DAY WITH YOUR JAM!”), which lasted from 1 October 2020 until 1 December 2020. To participate in the lottery, each participant had to buy one of the Łowicz jams and register receipt on the www.loteria-lowicz.pl landing page. Winners of daily (50 or 100 PLN) and weekly (10 000 PLN) prizes were drawn from all entries collected each week. Every participant could also download his guaranteed prize: the recipe notebook in a PDF file to print later.
Our other tasks included creating the slogan and key visual for the lottery. We have also designed and built the lottery’s landing page for desktop and mobile. Furthermore, we organised, carried through the lottery, provided legal service, and were responsible for drawing the prizes, dispatching, and creating reports.