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peppermint

CATEGORIES: DIGITAL

THE “WYGRAJ NA DŻEM DOBRY!” ŁOWICZ LOTTERY

Client:

GRUPA MASPEX

For the Łowicz brand, we have carried through the customer lottery (“WYGRAJ NA DŻEM DOBRY!”, EN: “WIN A GOOD DAY WITH YOUR JAM!”), which lasted from 1 October 2020 until 1 December 2020. To participate in the lottery, each participant had to buy one of the Łowicz jams and register receipt on the www.loteria-lowicz.pl landing page. Winners of daily (50 or 100 PLN) and weekly (10 000 PLN) prizes were drawn from all entries collected each week. Every participant could also download his guaranteed prize: the recipe notebook in a PDF file to print later.

Our other tasks included creating the slogan and key visual for the lottery. We have also designed and built the lottery’s landing page for desktop and mobile. Furthermore, we organised, carried through the lottery, provided legal service, and were responsible for drawing the prizes, dispatching, and creating reports.

We were responsible for:

Copywriting , Creative concept , Graphic design , Lottery service

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We registered 76 224 applications in our lottery!

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We came up with creative concepts and designed the posts – including animated – for social media campaign promoting the lottery on Facebook and Instagram. We were also responsible for creating the so-called “master” of the lottery label for Łowicz jams – as a basis for the client’s further works.

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