Client:
GRUPA MASPEX
In 2020 we started delivering social media activities for Łowicz brand. As part of on-going cooperation,
we moderate accounts on Facebook and Instagram and run campaigns for products from various categories.
In the first spring campaign, we were promoting Łowicz jams. Our task was to prepare posts
about jams in the context of calendar holidays, fun occasions and family gatherings over breakfast.
There were two types of posts: statics & animations. We’ve incorporated fragments of the TV spot into our creative,
thanks to that we’ve managed to achieve coherency between TV and social media campaigns.
