Client:
Agrovita
“Rąbnij flaczki z drwalem Stefanem” campaign, present at the same time in the internet, in shops and as outdoor ads, showed in a perverse way absurdities of living in a big city. Lumberjack Stefan encouraged consumers to keep distance to the city life and to eat what they want – in any place and at any time (“You eat wherever you want”). The campaign built the recognition of Agrovita’s nutritional products and successfully reached the target group (men, 18-30 years old). We are said to have been guilty of promoting a sexy lumberjack hipster, consequences of which we could feel for a long time.
