Client:
DERFORM
For Derform, we created the style and tonality of its new brand of rucksacks
and accessories for children and young adults – Back Up. We were also responsible for the strategy
and creative concept of the launch campaign. Our designs were distinguished by additional creatures
which appeal to the world of young rucksack users. We drew on the imagination of the customers
to present product features such as durability and storage capacity as well as the attractive look
of the rucksacks in various versions.
