The aim of the campaign designed for Bonduelle was to communicate one of the most important features of Bonduelle corn, i.e. its crunchiness. The message was addressed to women aged between 20 and 44, living in cities. Display formats were present throughout Poland, and also presented in weather, culinary and women’s channels.
Our approach to this campaign was somewhat meteopathic. This was because, together with the media house, we followed weather forecasts and then we tried to adjust the displays to fit them, making ongoing updates.