Today, Axe brand is fully readable and recognizable to the Polish customers. This, however, has taken years of designing the communication between the brand and its users. The masculine character of the narration was started in 2007. That’s when we introduced the brand to the market, generating great interest among the Polish customers. The brand-launching campaign was accompanied by both ATL and BTL as well as digital activities.

We were responsible for:
Landing page , Lunch , Outdoor , Print

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