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CATEGORIES: BTL , DESIGN , DIGITAL

PROMOTION OF THE 25TH SCIENCE PICNIC

Client:

COPERNICUS SCIENCE CENTRE

We took to this project like a duck to water. Especially because the theme of the 25th Science Picnic was water.

We received the task of designing the communication idea for the event, and next translating it into visual identification and Picnic’s advertising campaign. Our illustrations depict water as the source of everything: joy, fascination, fun, science… We wanted the pictures to be fun, colourful, and fascinating for both the kids and the parents. That’s why we went with a comic-inspired style.

Next, we have created designs for an ad campaign.

We were responsible for:

Creative concept , Graphic design , VISUAL IDENTITY

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We have created 18 comic-inspired illustrations, which became a basis for the key visual.
Then we made a series of 20 and 10-second videos. They were played on social media and
on screens in public transport vehicles.

During the picnic, the guests could navigate thanks to a special map. Guest IDs and
navigation were also of our design.

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Both static posts and Instagram stickers wowed the viewers.