Client:
Nescafe Dolce Gusto
In 2015, as part of full service activities, we prepared a hybrid commercial for Nescafé Dolce Gusto, available in smart TV service. We decided to focus on the interaction with the viewers who could select which version of the commercial to watch: presenting flavours or demonstrating possibilities of Oblo coffee machine. Being somewhere between ATL and digital advertising, the hybrid commercial allowed us to create an innovative project that attracted a great number of customers.
