CATEGORIES: BTL , DIRECT MARKETING
In 2018, we prepared two custom Direct Marketing parcels for our regular client SEGRO.
They were sent to real estate agents leasing warehouse space.
A PARCEL FOR THOSE WHO ARE SQUASHED
The idea behind the parcel was: There is no need to be squashed;
it is better to move your business to spacious custom-built SEGRO warehouses
which are tailored to customer needs.
The agents received a gift in the form of a ‘crushed’ porcelain cup
which alluded to the issue of not enough space in the workplace.
FOOTBALL PARCEL
During Euro 2018, we sent footballs to agents
and presented SEGRO warehouses in a football context.
