Notre obsession : trouver l’id\u00e9e juste pour chaque projet. Un exemple ? En 2022, nous avons r\u00e9alis\u00e9 la campagne \u00a0\u00bb Heinz <3 food\u00a0\u00bb avec pour objectif la promotion des nouvelles sauces de la marque. Le concept visuel : une s\u00e9rie d’illustration incarnant l’union des sauces Heinez et des aliments. La campagne montrait ainsi comment et avec quoi consommer les sauces Heinz. <\/p>\n\n\n\n
Pour ce projet, nous avons mis en place un jeu concours au sein duquel les consommateurs pouvaient exprimer leur cr\u00e9ativit\u00e9 : sur une page internet d\u00e9di\u00e9e, chaque utilisateur pouvait cr\u00e9er son propre meme avec les sauces Heinz. De belles r\u00e9compenses engageantes \u00e0 la clef : des r\u00e9ductions, des produits ainsi que du merchandising aux couleurs de la campagne comprenant 3 sweatshirts design\u00e9s par notre directrice de production Aleksandra Marchocka.<\/p>\n","protected":false},"excerpt":{"rendered":"
Notre obsession : trouver l’id\u00e9e juste pour chaque projet. Un exemple ? En 2022, nous avons r\u00e9alis\u00e9 la campagne \u00a0\u00bb Heinz <3 food\u00a0\u00bb avec pour objectif la promotion des nouvelles sauces de la marque. Le concept visuel : une s\u00e9rie d’illustration incarnant l’union des sauces Heinez et des aliments. La campagne montrait ainsi comment et […]<\/p>\n","protected":false},"author":9,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,21,20],"tags":[15,11,16,17,18,19],"clients":[14],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-pos","category-reseaux-sociaux","tag-animation","tag-concept-creatif","tag-copywriting","tag-design","tag-media-planning","tag-web-development","clients-heinz"],"acf":{"project_shape":"hexagon","project_status":"publish","hero_image":{"ID":173,"id":173,"title":"gorzka_pas","filename":"gorzka_pas.jpg","filesize":538137,"url":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas.jpg","link":"https:\/\/peppermint.pl\/fr\/projects\/campagne-360-pour-les-sauces-heinz\/gorzka_pas\/","alt":"","author":"9","description":"","caption":"","name":"gorzka_pas","status":"inherit","uploaded_to":171,"date":"2024-03-01 12:18:03","modified":"2024-03-01 12:18:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/peppermint.pl\/fr\/wp-includes\/images\/media\/default.png","width":1900,"height":1122,"sizes":{"thumbnail":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas-354x354.jpg","thumbnail-width":354,"thumbnail-height":354,"medium":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas-300x177.jpg","medium-width":300,"medium-height":177,"medium_large":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas-768x454.jpg","medium_large-width":768,"medium_large-height":454,"large":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas-1024x605.jpg","large-width":1024,"large-height":605,"1536x1536":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas-1536x907.jpg","1536x1536-width":1536,"1536x1536-height":907,"2048x2048":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/gorzka_pas.jpg","2048x2048-width":1900,"2048x2048-height":1122}},"projects_name_view":"CAMPAGNE 360\u00b0 POUR LES SAUCES HEINZ","layout_type":[{"acf_fc_layout":"full_width_image","full_width":false,"image":{"ID":178,"id":178,"title":"Posts","filename":"Posts.jpg","filesize":690707,"url":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts.jpg","link":"https:\/\/peppermint.pl\/fr\/projects\/campagne-360-pour-les-sauces-heinz\/posts\/","alt":"","author":"9","description":"","caption":"","name":"posts","status":"inherit","uploaded_to":171,"date":"2024-03-01 12:19:25","modified":"2024-03-01 12:19:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/peppermint.pl\/fr\/wp-includes\/images\/media\/default.png","width":1900,"height":875,"sizes":{"thumbnail":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts-354x354.jpg","thumbnail-width":354,"thumbnail-height":354,"medium":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts-300x138.jpg","medium-width":300,"medium-height":138,"medium_large":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts-768x354.jpg","medium_large-width":768,"medium_large-height":354,"large":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts-1024x472.jpg","large-width":1024,"large-height":472,"1536x1536":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts-1536x707.jpg","1536x1536-width":1536,"1536x1536-height":707,"2048x2048":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Posts.jpg","2048x2048-width":1900,"2048x2048-height":875}}},{"acf_fc_layout":"txt_content","content":"
Le jeu concours \u00e9tait accompagn\u00e9 de posts sur les r\u00e9seaux sociaux dont des carousels, animations ainsi qu’une campagne web avec des banni\u00e8res et \u00e9l\u00e9ments sur mesure sur les sites OLX etOnet. La campagne s’\u00e9tendait \u00e9galement aux points de vente avec un large dispositif PLV reprenant le concept.<\/p>\n
Le concours a \u00e9t\u00e9 extr\u00eamement populaire avec plus de 77 000 visites pour 50 000 utilisateurs uniques !<\/p>\n"},{"acf_fc_layout":"full_width_image","full_width":false,"image":{"ID":177,"id":177,"title":"Phone-Table","filename":"Phone-Table.jpg","filesize":547978,"url":"https:\/\/peppermint.pl\/fr\/wp-content\/uploads\/sites\/3\/2024\/03\/Phone-Table.jpg","link":"https:\/\/peppermint.pl\/fr\/projects\/campagne-360-pour-les-sauces-heinz\/phone-table\/","alt":"","author":"9","description":"","caption":"","name":"phone-table","status":"inherit","uploaded_to":171,"date":"2024-03-01 12:19:23","modified":"2024-03-01 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