The campaign promoting Frixion products for Pilot brand consisted of three-week sales activities that were to encourage customers to buy brand products during back-to-school time. To do this, we created a landing page with a competition addressed to children, in which participants could create their own magical creature. The competition was very popular, and the site itself recorded nearly 15 million of page views during 3 weeks, thereby exceeding the client’s plan by 30%. During the competition we registered nearly 4,000 applications and handed out 50 awards.
Those who saw the banners could not resist the temptation to create their own creature. Particularly as the task was tremendously nice and the awards really monstrous.