Client:
Pilot
The campaign promoting Frixion products for Pilot brand consisted of three-week sales activities that were to encourage customers to buy brand products during back-to-school time. To do this, we created a landing page with a competition addressed to children, in which participants could create their own magical creature. The competition was very popular, and the site itself recorded nearly 15 million of page views during 3 weeks, thereby exceeding the client’s plan by 30%. During the competition we registered nearly 4,000 applications and handed out 50 awards.
