The implementation of a new brand communication strategy coincided with the launch of Zortrax M300, a new 3D printer. First of all, the new clip was supposed to make an impression on the clients. That is why we used a minimalistic 3D animation presenting the device in operation. The scenes, moving on from the detail to the general, allowed us to capture an important aspect of the product – its excellent quality. Shooting in black and playing with white light only strengthened the effect. Dynamic shots, focus on one object as well as rhythmic music made the picture attract and hold attention of the viewers.
All this let us create an advertising movie, unique in its category.

We were responsible for:
Artistic directorship , Creative concept , Post-production , Scenario , Sound editing , Storyboards

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