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peppermint

CATEGORIES: DIGITAL

Digital Campaign for Grant’s 12YO

Client:
CEDC INTERNATIONAL

The winter campaign we created for Grant’s ran under the slogan:
“What’s exceptional, matures for a long time.” We referred to Grant’s 12YO whisky,
as well as to significant relationships with others in which every hour of being together counts.
For the purposes of the campaign, we planned and stylized photo session,
created a dedicated landing page
and online competition with a Unique Relationship Calculator

We were responsible for:
Creation , Creative concept , Implementation , Landing page , photo session , Service of the contest
https://peppermint.pl/en/wp-content/uploads/sites/2/2020/06/grants_12yo_02.jpg

 

Contest

On the landing page, users could calculate how many hours their relationship with someone lasted,
upload their photo and submit their work to the competition, and then download or share it.

The competition gained high popularity. We received as many as 1,115 applications,
presenting unique, close relationships and thousands of hours spent together.

 

https://peppermint.pl/en/wp-content/uploads/sites/2/2020/06/grants_12yo_03.jpg
https://peppermint.pl/en/wp-content/uploads/sites/2/2020/06/grants_12yo_04.jpg

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